360SMM's strategic team is composed of SEO specialists who leverage their industry expertise and cutting-edge digital marketing techniques to deliver tangible results, with organic search offering the highest ROI among all marketing channels. We stay up-to-date with the latest trends and algorithms in search engine optimization to ensure your business is effectively connected with your target audience.
Google Ads operates on a pay-per-click model where, from a vast pool of advertisers, a select few "winners" are chosen to appear in the valuable ad space on the search results page, with the quality, relevance, and size of keyword bids of the ad campaigns being the key factors in determining the victors. This rigorous selection process ensures that the chosen ads are the cream of the crop, offering optimal value and relevance to users. PPC advertising can drive highly targeted traffic to your website, increase brand awareness, generate leads, and boost sales, all while providing measurable results and a high return on investment. ”
360SMM's unique dashboard empowers you to monitor all visitor activities on your website with precision and accuracy, leveraging cutting-edge tools such as Google Analytics, call tracking, and tag management to measure the actual revenue contribution to your business.
1. Google Ads is the most popular PPC advertising platform, with a market share of over 90% (Source: StatCounter).
2. The average click-through rate (CTR) for a Google Ads campaign across all industries is 3.17% on the search network and 0.46% on the display network (Source: WordStream).
3. The average cost per click (CPC) for Google Ads across all industries is $2.69 on the search network and $0.63 on the display network (Source: WordStream).
4. In 2021, the global mobile advertising spend is projected to reach $290 billion, with mobile PPC advertising accounting for a significant portion of this spend (Source: Statista).
5. 62% of businesses say that PPC ads are their most valuable marketing channel (Source: Search Engine Land).
6. The top 3 paid ad spots on Google receive 41% of clicks on the search engine results page (SERP) (Source: WordStream).
7. In 2020, the average return on investment (ROI) for Google Ads was 200%, meaning that businesses earned $2 in revenue for every $1 spent on Google Ads (Source: Google).
These are just a few statistics related to PPC advertising. The performance of PPC campaigns can vary widely depending on factors such as the industry, target audience, ad copy, and landing page experience, among others.